The final call is being sounded for individuals to hear the lowdown on the online phenomenon of Web 2.0 from some of the capital’s leading advertising executives.
To be held in London tomorrow, the half-day workshop will reveal how consumers are responding to a dynamic online world, whether they are digital ’immigrants’ or ‘natives.’
Run by Emap advertising, the seminar will also lift the lid on areas of user-generated content and social networks that advertisers can potentially turn to their advantage.
The technology debate will be followed by an insider’s guide on the environment, which will spotlight ‘green’ brands and how companies can best convey their eco-friendly messages.
The final topic on the morning agenda is the value of local identity and communities – and the importance of their roles in an increasingly globalised world.
Offline advertisers will be more interested in the second part of the seminar, which will discuss how the weekly magazine format has adapted to serve women’s needs.
Executives will give their final nuggets of wisdom on the concept of ‘e-ceptivity’ – whether consumers’ motivation for surfing the internet determines their receptiveness to ads.
Anyone interested in attending the event, to be held at London’s Imagination Gallery, should call 0207 295 8534 or e-mail insightseminar@emap.com.
Apr 23, 2007
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