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Big Brother's Pete tells 'untold' tales

Public relations gurus are tipping their hats in admiration towards Pete Bennett, the winner of Channel 4’s Big Brother, for generating column inches about so-called ‘untold’ subjects.

The 24-year-old Tourette’s syndrome sufferer has won support from the UK’s only association dedicated to his condition, for making millions more aware of how it affects everyday Brits.

Initially, experts at the Tourette Syndrome Association were critical of Mr Bennett’s inclusion in the TV reality show, warning it could exert “adverse effects” that may worsen his condition.

But after gaining the affections of millions and triumphing in a televised final, the amateur rock star is being hailed as a success story for Tourettes, as the association explained.

“Thanks to Pete, millions of people now understand the problems that Tourette’s syndrome [TS] can cause,” an association spokesperson told the Independent.

“Pete has shown that, apart from our tics, people with TS are just the same as other people – although most of us will never be as talented or funny as he is.”

The Big Brother star has jubilantly welcomed the news that his antics during TV’s most famous isolation project have raised awareness about the challenges faced by people with Tourette's syndrome.

However his success on television has also inspired a wave of unprecedented publicity about another subject central to Mr Bennett – his amateur rock band.

According to reports, the Brighton-based group – Daddy Fantastic – has been inundated with television and recording deals since their front-man’s TV triumph.

A spokesman for the band said a TV series is being planned, which is expected to take the format of a “road-trip,” similar in style to the show which launched the Monkees in the 1960s.

PR guru Max Clifford has reportedly cautioned that Mr Bennett has a window of “one or two months” in which to make the most of his exposure.

Already though, the musician-turned-TV star is tipped to become a millionaire based solely on the initial flurry of media and entertainment interest.

Aug 22, 2006
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