Freelance Marketing and PR News and Industry Guides
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Gazprom's marketers blurt out 'Nigaz'
Russian energy giant offers a case study in how not to fuse names.
Skint student's bright advertising idea
Enterprising student launches inventive website to fund MBA.
Business building: tips from the top
Christian Arno, founder of Lingo24, on online marketing and cost-effective growth.
Read More...- £12.5bn to refocus the London eye
Makeover experts to prepare the capital’s big wheel for the Olympics.
Read More... - State spends £11m on diploma ads
New qualification spent £900 recruiting each and every pupil.
Read More... - Ad complaints reach a record high
Watchdog defends its decision not to pounce on the 10 most hated ads.
Read More...
- Freelance Alliance Spotlight: Rob Lawson
Rob Lawson on beating large agencies to win his first contract.
Read More... - Use the internet to aid lateral thinking
You've received a brief. You understand the product, the market and the message. Now all you've got to do is to come up with an idea. Freelance designer Rob Cubbon looks to the net for inspiration.
Read More...
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Marketing and PR News and Industry Guides
- Marketing Guides
- Marketing Introduction
Most business people are not experts at marketing. So they either employ someone to do it for them, or look for outside assistance from professionals. Hence the marketing industry is born. And with it, the marketing agency.. and more recently, the marketing freelancer. - Marketing: Routes into the industry
As a freelancer offering marketing services, do you need formal qualifications or experience? A freelance marketing expert tells you how to get your foot in the door. - Marketing tools
Tips and advice on the essential marketing tools to ensure you convey your services effectively to your potential clients. - Who needs marketing professionals?
The opportunities available to you, whether you have industry-specific knowledge or agency experience. Which companies should you target as those more likely to have available budget - and how to tackle those vague clients unsure of their needs. - Marketing: Rates and allowances
Knowing how much to charge is always one of the most difficult things to work out. This article contains tips and advice to make sure you are both competitive and profitable. - Marketing: How to find work
Identifying potential clients: raiding your Filofax, Networking, alliance partnerships and milking the entrepreneur spirit. - Marketing: Legal issues
Some of the key legal issues that you need to be aware of as a freelance marketer. - Marketing: Professional bodies and useful links
Links to professional bodies and associations for freelance marketers.
- PR Guides
- PR Introduction - From Ab Fab to Chartered status
For an industry that's all about looking after reputations, PR has had a hard job losing its own association with Ab Ab style luvvies. But now that it's a £1 billion business and its industry body has just received chartered status, things might just be starting to get serious. - PR: Routes into the industry
To take a PR qualification or not take a PR qualification? - Who needs PR? No shortage of opportunities
Not all opportunities are advertised so here's how to brush up on your 'inside knowledge' to ensure a healthy stream of new prospects. - PR Rates and allowances - know what you're worth
Considerations when working out what you should charge:
negotiation, how to avoid overservicing a client, areas where you might underestimate, and 'salary survey' charge out rate examples. - PR: How to find work - Network, network, network
It might be an old cliché, but the three best ways of finding freelance PR work are network, network and network. - PR: Legal issues
As for all freelancers, to protect your business you need to be aware of certain legal issues. - PR: Professional bodies and useful links
Links to professional bodies and useful sites for PR freelancers. - PR: Recommended reading
Further reading, both on and offline, to help you hone your PR skills.
