Freelance Marketing and PR News and Industry Guides
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Digital absorbs half of UK’s advertising budget
The UK is hailed as the first country to fork out 50% of its advertising spend online.
Marketers handed guide on social media measurement
Get the most out of social by following these seven key principles, says the IPA.
- Advertising sector told of its 'holy grail' for 2015
'TV-style content on whatever screen it appears on' is this year's quest for ad experts.
- HMRC scoops award for worst 'written tripe'
Taxman's ‘dire’ detailing of drawdown pensions are spotlighted at the Oscars for gobbledygook.
- Advert-fuelled car scheme set to launch
Cash–conscious PR lovers who can drive will likely take a shine to a new car rental scheme.
- Marketing spend hiked at its greatest rate for 14 years
'A record-breaking topping up of marketing budgets bodes well for 2014.'
- Freelance Alliance Spotlight: Rob Lawson
Rob Lawson on beating large agencies to win his first contract.
- How can you market yourself when you’re not a marketing professional?
Top tips for self-promotion.
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Marketing and PR News and Industry Guides
- Marketing Guides
- Marketing Introduction
Most business people are not experts at marketing. So they either employ someone to do it for them, or look for outside assistance from professionals. Hence the marketing industry is born. And with it, the marketing agency.. and more recently, the marketing freelancer.
- Marketing: Routes into the industry
As a freelancer offering marketing services, do you need formal qualifications or experience? A freelance marketing expert tells you how to get your foot in the door.
- Marketing tools
Tips and advice on the essential marketing tools to ensure you convey your services effectively to your potential clients.
- Who needs marketing professionals?
The opportunities available to you, whether you have industry-specific knowledge or agency experience. Which companies should you target as those more likely to have available budget - and how to tackle those vague clients unsure of their needs.
- Marketing: Rates and allowances
Knowing how much to charge is always one of the most difficult things to work out. This article contains tips and advice to make sure you are both competitive and profitable.
- Marketing: How to find work
Identifying potential clients: raiding your Filofax, Networking, alliance partnerships and milking the entrepreneur spirit.
- Marketing: Legal issues
Some of the key legal issues that you need to be aware of as a freelance marketer.
- Marketing: Professional bodies and useful links
Links to professional bodies and associations for freelance marketers.
- PR Guides
- PR Introduction - From Ab Fab to Chartered status
For an industry that's all about looking after reputations, PR has had a hard job losing its own association with Ab Ab style luvvies. But now that it's a £1 billion business and its industry body has just received chartered status, things might just be starting to get serious.
- PR: Routes into the industry
To take a PR qualification or not take a PR qualification?
- Who needs PR? No shortage of opportunities
Not all opportunities are advertised so here's how to brush up on your 'inside knowledge' to ensure a healthy stream of new prospects.
- PR Rates and allowances - know what you're worth
Considerations when working out what you should charge:
negotiation, how to avoid overservicing a client, areas where you might underestimate, and 'salary survey' charge out rate examples.
- PR: How to find work - Network, network, network
It might be an old cliché, but the three best ways of finding freelance PR work are network, network and network.
- PR: Legal issues
As for all freelancers, to protect your business you need to be aware of certain legal issues.
- PR: Professional bodies and useful links
Links to professional bodies and useful sites for PR freelancers.
- PR: Recommended reading
Further reading, both on and offline, to help you hone your PR skills.