Freelance Marketing and PR News and Industry Guides
Just starting out? Jump to our industry guides here
Marketers ready for branded domain names
Internet body opens for branded cyber space applications from Thursday.
A freelancer’s guide to digital marketing – part 2
How to turn people on to your business, by Pimp My Site author Paula Wynne.
Comms freelancers eye recovery in interim roles
Digital is being credited with turning the tide for communication freelancers.
Read More...- What they should teach PR freelancers (but don't)
Nine 'need-to-knows' for freelance success as a PR consultant in 2011.
Read More... - Direct marketing defies advertising slowdown
Bottom-line angst amid uncertainty is why most ad budgets aren’t growing.
Read More... - Demand rises for media, marketing and PR skills
The Guardian's smaller Media Jobs section belies the bigger appetite for flexible creatives.
Read More...
- Freelance Alliance Spotlight: Rob Lawson
Rob Lawson on beating large agencies to win his first contract.
Read More... - How can you market yourself when you’re not a marketing professional?
Top tips for self-promotion.
Read More...
If you would like to submit an article to our community news you can send it to us here.
Marketing and PR News and Industry Guides
- Marketing Guides
- Marketing Introduction
Most business people are not experts at marketing. So they either employ someone to do it for them, or look for outside assistance from professionals. Hence the marketing industry is born. And with it, the marketing agency.. and more recently, the marketing freelancer. - Marketing: Routes into the industry
As a freelancer offering marketing services, do you need formal qualifications or experience? A freelance marketing expert tells you how to get your foot in the door. - Marketing tools
Tips and advice on the essential marketing tools to ensure you convey your services effectively to your potential clients. - Who needs marketing professionals?
The opportunities available to you, whether you have industry-specific knowledge or agency experience. Which companies should you target as those more likely to have available budget - and how to tackle those vague clients unsure of their needs. - Marketing: Rates and allowances
Knowing how much to charge is always one of the most difficult things to work out. This article contains tips and advice to make sure you are both competitive and profitable. - Marketing: How to find work
Identifying potential clients: raiding your Filofax, Networking, alliance partnerships and milking the entrepreneur spirit. - Marketing: Legal issues
Some of the key legal issues that you need to be aware of as a freelance marketer. - Marketing: Professional bodies and useful links
Links to professional bodies and associations for freelance marketers.
- PR Guides
- PR Introduction - From Ab Fab to Chartered status
For an industry that's all about looking after reputations, PR has had a hard job losing its own association with Ab Ab style luvvies. But now that it's a £1 billion business and its industry body has just received chartered status, things might just be starting to get serious. - PR: Routes into the industry
To take a PR qualification or not take a PR qualification? - Who needs PR? No shortage of opportunities
Not all opportunities are advertised so here's how to brush up on your 'inside knowledge' to ensure a healthy stream of new prospects. - PR Rates and allowances - know what you're worth
Considerations when working out what you should charge:
negotiation, how to avoid overservicing a client, areas where you might underestimate, and 'salary survey' charge out rate examples. - PR: How to find work - Network, network, network
It might be an old cliché, but the three best ways of finding freelance PR work are network, network and network. - PR: Legal issues
As for all freelancers, to protect your business you need to be aware of certain legal issues. - PR: Professional bodies and useful links
Links to professional bodies and useful sites for PR freelancers. - PR: Recommended reading
Further reading, both on and offline, to help you hone your PR skills.
