PR: Recommended reading

The CIPR publishes a series of useful pr books, including Online Public Relations. Public Relations Strategy, Effective Media Relations, Effective Writing Skills for PR, Planning and Managing a PR Campaign, Pr in Practice, Pr – A practical guide to the basics and Creative PR. All cost £16.99 with discounts for members and are available from the CIPR website.

The CIPR also has its Planning Research and Evaluation Toolkit, offering guidelines for measuring and evaluating pr campaigns. This costs £46.

Amazon also offers a good selection of PR books.

(Costs correct at time of writing.)

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