Copywriting - Recommended Reading

Making Money from Copywriting: An Insider Guide to Setting Up and Running Your Own Copywriting Business - excellent UK book with all the information you need to set up your business and useful tips for copywriting for various industries.

Freelance Copywriting - another good UK book with loads of information and tips.

Teach Yourself Copywriting - fully revised for today's practical copywriting requirements, this guide reveals some of advertising's greatest creative secrets.

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.

The Unwritten Rules of Copywriting: How to Create Better Press, Poster, Radio and TV Advertising - Gettins's book, based on series of seminars he ran for the BBC, sets out some rules and ideas for potential or less experienced copywriters, although much of the advice about grammar, simplicity, succinctness, avoidance of long words and rejection of most participles could usefully be applied to any kind of writing.

Words That Sell: Thesaurus to Help Promote Your Products, Services and Ideas - "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling.


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