LORENA TONARELLI, M.SC.
Familiar with both British and American English usage and audiences, Lorena has 12 years of experience in researching, writing and editing, and in creating branding and strategic advertising content.
She specialises in health and healthcare, drug development and market access, medical imaging, healthcare quality and management, patient experience and workplace health.
She reports extensively also on the latest innovations in medical technology, the role of mobile and cloud-based technologies in the future of healthcare, and the Internet of Things (IoT) as applied to health and care, including patient remote monitoring and self-management.
Examples of information technology (IT) and technology-related topics covered include wearable and mobile solutions in healthcare, unified communication solutions for primary and secondary care providers, gene editing (CRISPR), 3D printing for cardiac surgery, artificial organs, intraoperative MRI, and PET tracers for in vivo human amyloid imagining.
Lorena is a contributor to The Economist Intelligence Unit, The Times, The Telegraph, The Guardian and The Independent. Other outlets featuring her work include Pharmafocus, Pharmafile, InPharmacy, The Pharmaceutical Journal, Hospital Healthcare Europe, Fuels & Lubes International and Upward Curve.
In the areas of branding and strategic advertising, Lorena creates B2B and B2C content, advertorials/commercial features and marketing blogs for leading marketing agencies, insurance and investment organisations, banks, software companies and next-generation network providers.
HEALTH JOURNALISM: Features - News stories - Infographic content - Health reports - Blogs - Case studies - Insight and analysis articles - Professional development articles - Educational pieces - Newsletters - Books/e-Books - Conference reports.
CONTENT MARKETING: B2B/B2C content - Advertorials/Commercial features - Marketing blogs - e-Guides - Case studies - Other sponsored material.
WEBSITE CONTENT: Articles - Patient information pages - Blog posts - Content marketing - News pages.
MEDICAL WRITING: Abstracts - Study reports - Medical literature searches and summaries - Clinical summaries - White papers - Detail aids - Patient leaflets Leave pieces - Formulary packs - Education material for healthcare professionals - Advisory board/KOL meeting reports - Conference proceedings - Value dossiers - Slide kits - Health information website content.
Health (disease prevention, diagnosis and management) - Healthcare (care quality, patient experience, current state and future trends) - Mental health Medical imaging (MRI, PET, CT)- Advancements in medicine and healthcare (innovative technologies, unified communication solutions, and cloud-based and Internet of Things (IoT) technology) - Pharma (drug research, development and market access) - Healthcare professional and patient education - Human resources management in healthcare (leadership, teamwork, staff turnover/retention) - Workplace health and safety (stress, burnout, conflicts).
Neurology (Alzheimer's disease and other dementias, Parkinson's disease, multiple sclerosis, epilepsy) - Oncology (multiple myeloma, chronic myeloid leukaemia, renal cell carcinoma and brain, breast, cervical, lung, pancreatic, prostate and skin cancer) - Diabetes - Cardiovascular disease (stroke, heart attack, cardiac arrest, heart failure, arrhythmias) - Hepatitis C (chronic HCV infection, with or without HIV co-infection) - Rheumatology (rheumatoid arthritis) - Ophthalmology (refractive errors, macular degeneration, glaucoma, diabetic retinopathy, retinoblastoma) - Respiratory (chronic obstructive pulmonary disease (COPD), influenza, pneumonia) - Dermatology (psoriasis, age-related alterations) - Gastroenterology (ulcerative colitis, Crohn's disease) - Haematology (anaemia, haemophilia, von Willebrand disease).
Key Skill:Journalist Experience:Senior
Other Skills:Journalist (Senior), Feature Writing (Senior), Business / Corporate (Junior), Education (Senior), Health (Senior), Information Technology (Senior), Lifestyle (Senior), Medical (Senior), Copywriter (Senior), Business / Commercial (Senior), Health (Senior), Lifestyle (Senior), Medical (Senior), Technology (Senior), Marketer (Senior), Strategy (Senior), Brand Development (Senior), Researchers (Senior), Technical Author (Senior)