NO CV AVAILABLE
I've enjoyed being a London based advertising copywriter for more than 25 years - the last 15 of which I have been freelance, working for direct clients throughout the UK, and many of London's leading agencies. In that time I've been typecast as a specialist in travel, direct mail, financial, business-to-business, brochure writing, airlines, information technology and pet food.
So what kind of writer am I? A versatile one. People call me in for anything from fast turnaround ideas to a fully integrated, through-the-line pan European campaign ... and just about everything in between. Every brief I receive is different. All are challenging. Each one deserves a unique, persuasive and memorable solution.
Key Skill:Copywriter Experience:Senior
Other Skills:Copywriter (Senior), Arts / Entertainment (Senior), Business / Commercial (Senior), Education (Senior), Finance (Senior), Lifestyle (Senior), Technology (Senior), Travel / Tourism (Senior), Online / SEO (Senior), Charity (Senior)
Tags: Creative-Copywriter
URL: www.timterrycopy.com
Powertone Studios
The Powertone craze is sweeping the nation. And it really works! To promote the launch of Powertone studios across London all it took was a great claim ... and just a little cheek.
Euristix - Press
Traditionally B-2-B advertising tends to be the forgotten cousin of Above the Line. That can be especially true for the financial sector.
This low cost corporate campaign was designed to break the mould. Not only has it introduced a new sector into the risk management field but has also established a unique, persuasive identity for Euristix that's getting them widely talked about.
Merchant Gourmet - Press
Merchant Gourmet continually travel all over the world in their never ending quest to find the very best in fine foods, hard to source regional ingredients and traditional recipes. Gourmands across the UK prize their products for their authenticity and outstanding quality. From a writer's point of view this account was a joy to work on because every product had such a rich and compelling story to tell.
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Oakam
Thousands of people living and working in the UK have no access to mainstream financial services. Oakam was set up to address this problem with a range of tailored products. However talking to these communities isn't easy. Many of them are new to the UK, some speak little or no English and there are a range of cultural sensitivities to be aware of. This campaign uses simple headlines with arresting visuals for maximum impact.
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BP Solar - Pan-European campaign
It's not that difficult to sell the average consumer on the benefits of solar energy. But, as BP Solar found, the cynical trade market is a tougher nut to crack. These professionals like to be seen to be Green. But they demand solutions that will keep them in the black. This vertical campaign promoted BP Solar's proven track record and unrivalled expertise in the rapidly emerging markets of Germany and Spain, to key influencers.
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Beyond Events - Website
"Elegant, intelligent and irresistible!" That was Beyond Events' brief.
As one of London's most dynamic event companies they combine creative flair with business know how. They needed a simple, inexpensive and functional website with massive cut through.
The solution was a combination of pared back, incisive and characterful copy that was matched by a cool, sophisticated, witty visual look. Since its launch the compliments haven't stopped flowing!
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British Airways - The People Concept
BA Executive Club needed a creative idea to 'humanise' and unify their brand throughout Europe. Within months The 'People Concept' became the global idea behind not only the Executive Club but all BA's below-the-line work. In turn this became a driving force for BA's Global Repositioning. I worked with the lead agencies, M&C Saatchi, Carlson Loyalty and Interbrand Newell & Sorrell, creating concepts writing guidelines and co-ordinating the massive project.
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M-real - global campaign
M-real, one of the world's biggest paper manufacturers, were looking for a corporate and product focused campaign that would change public perception of them as a paper producer to establish them as a total solutions provider. Our presentation used short, bold, emotive headlines backed up with a benefit led subtitle and compelling photography not usually associated with this industry. It won the £4 million account across Europe. And, a few months later, worldwide too.
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