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RANDALL, PAUL

Freelance Copywriter

NO CV AVAILABLE

I'm an ex-agency copywriter with B2B and B2C experience. I've also worked in an internal and operational comms role, and more recently on bid submissons.

Happy to work in the office or from home, whatever works best for you.

I've written all the usual stuff: websites, press releases, opinion pieces, by-lined articles, company backgrounders, blog entries, bid documents, reports, whitepapers, award entries, surveys, brochures, case studies, product information leaflets, datasheets, newsletters and mailshots.

The more unusual stuff includes someone's online dating profile.

Outside of copywriting I'm an award-winning playwright. I've had short plays staged at the Brighton Festival, the Edinburgh Festival, the Tabard Theatre and Soho Theatre Studio.

Key Skill:Copywriter Experience:Middle Weight

Other Skills:Copywriter (MiddleWeight), Business / Commercial (MiddleWeight), Lifestyle (MiddleWeight), Technology (MiddleWeight), Marketer (MiddleWeight), Brand Development (MiddleWeight), Public Relations (MiddleWeight), Editor / Proofreader (MiddleWeight), Business / Commercial (MiddleWeight), Technical (MiddleWeight), Online / SEO (MiddleWeight)

Tags: tone-of-voice-copywriter tone-of-voice-copywriting technology-copywriting copywriting business-copywriting london-copywriter b2b-copywriter b2c-copywriter b2b-copywriting b2c-copywriting technology-copywriter creative-copywriter creative-copywriting comme

PORTFOLIO

Contributed article
Tips on managing and curating social media for live events.
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Contributed article
Tips on using social media to extend the reach of live events.
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Contributed articel
Advice for banks and financial institutions on getting the most out of social media.
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Contributed article
Advice for broadcasters on how to moderate social media content around political events.
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Whitepaper
Advice for brands on how to manage social media around live events, drive engagement and improve the overall live event experience.

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Theatre programme
A warm and friendly tone adopted for Ealing Street Dance Academy's production of the Wizard of Ealing. Includes an advert for dance courses on the back cover.
Case study
Omniture needed a case study that demonstrated to other broadcasters how its web analytics service has improved Channel 4âs digital presence and helped it meet its online business objectives.
User guide
Kaspersky Lab wanted to warn consumers about the emergence of crimeware - computer viruses designed to steal money surreptitiously - by issuing a guide containing practical tips on how to protect themselves from this growing threat.
Consumer survey
View London conducted a far-reaching survey - The Londoners' Charter - on topics close to the hearts of Londoners. The company wanted the results analysed and written up, using a personable tone befitting View London, for distribution to key consumer press.
White paper
eModeration needed a whitepaper that explained to organisations operating Massively Multiplayer Online Games (MMOGs) some techniques that would help keep children safe when playing in these digital worlds.

The company wanted an informative and educational tone, and was keen to stress a sense of perspective and not appear scaremongering.
B2B and consumer survey/report
Secerno commissioned an Ipsos MORI poll to gauge consumersâ attitudes to e-commerce transactions, data protection and database security. The company wanted the results analysed and written up in a style that was not only easily digestible for the consumer press, but also informative and relevant for IT managers and business-decision makers.
New business mailer / booklet
Carrot Communications wanted a new business booklet outlining how PR can do more than generate coverage in the media; the company wanted to show how PR can be used to demonstrably drive business growth.

Carrot was keen that the mailer spoke in a down-to-earth voice - to reflect the personalities of its employees - and wanted to avoid using 'fluffy' PR language that many consultancies adopt.