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RANDALL, PAUL

Freelance Copywriter

LONDON
CONTACT FREELANCER
FORM ALLIANCE
NO CV AVAILABLE

I am a copywriter with a wealth of expertise and experience writing for a wide range of B2B and B2C organisations. Most recently, I played an integral part working with a business communications consultancy and a branding and design agency putting together Reality in Branding, a new branding proposition.

Previously, I was an in-house copywriter for a PR agency, where I drafted all of its clients' media materials and marketing collateral. I was also responsible for drafting all of the agency's own marketing and new business materials, such as websites and promotional mailers.

I can help you or your clients with any online or print sales and marketing collateral, and media communications material, including: websites; press releases; opinion pieces; by-lined articles; company backgrounders; blog entries; reports; whitepapers; awards entries; surveys; brochures; case studies; product information leaflets; datasheets; newsletters; and mailshots.

I'm very happy to work with you on site or remotely. I have extensive experience as an account manager, so I am happy to work directly with your clients - whatever works best for you.

Outside of copywriting, I'm an award-winning playwright. I had a short play staged at the Brighton Festival 2008 and Edinburgh Fringe Festival 2008. I have also had plays performed at the Tabard Theatre and Soho Theatre Studio.

References and portfolio available on request.

Please call me on 07824 612 747, or email prandall76@yahoo.co.uk.



Key Skill:Copywriter Experience:Middle Weight

Other Skills:Copywriter (MiddleWeight), Business / Commercial (MiddleWeight), Lifestyle (MiddleWeight), Technology (MiddleWeight), Marketer (MiddleWeight), Brand Development (MiddleWeight), Public Relations (MiddleWeight), Editor / Proofreader (MiddleWeight), Business / Commercial (MiddleWeight), Technical (MiddleWeight), Online / SEO (MiddleWeight)

Tags: tone-of-voice-copywriter tone-of-voice-copywriting technology-copywriting copywriting business-copywriting london-copywriter b2b-copywriter b2c-copywriter b2b-copywriting b2c-copywriting technology-copywriter creative-copywriter creative-copywriting comme

PORTFOLIO

Case study
Omniture needed a case study that demonstrated to other broadcasters how its web analytics service has improved Channel 4’s digital presence and helped it meet its online business objectives.
Award entry
Public Relations agency, Carrot Communications, needed an award entry for the B2B Marketing Awards. The company wanted to highlight the impressive results achieved during a year-long campaign for its client, Omniture.
User guide
Kaspersky Lab wanted to warn consumers about the emergence of crimeware - computer viruses designed to steal money surreptitiously - by issuing a guide containing practical tips on how to protect themselves from this growing threat.
Coporate blog
Omniture was keen to tap in to the burgeoning trend for corporate blogging. The company wanted its blog to be informative but with an informal, personable tone; a departure from its traditional, more corporate external communications.
Consumer press release
CeWe Color wanted to push its range of Photo Books for Valentine’s Day, and wanted specifically to target young men. An ‘anti-Valentine’s Day’ hook was identified and the release was drafted using copy befitting lads mags.
Consumer survey
View London conducted a far-reaching survey - The Londoners' Charter - on topics close to the hearts of Londoners. The company wanted the results analysed and written up, using a personable tone befitting View London, for distribution to key consumer press.
Website
Carrot Advisory needed a B2B website outlining its branding and communications consultancy services. Aimed at managing directors and CEOs, the company wanted the site to emphasise the tangible business benefits of its offering, and wanted the copy to speak in a direct tone.
White paper
eModeration needed a whitepaper that explained to organisations operating Massively Multiplayer Online Games (MMOGs) some techniques that would help keep children safe when playing in these digital worlds.

The company wanted an informative and educational tone, and was keen to stress a sense of perspective and not appear scaremongering.
B2B and consumer survey/report
Secerno commissioned an Ipsos MORI poll to gauge consumers’ attitudes to e-commerce transactions, data protection and database security. The company wanted the results analysed and written up in a style that was not only easily digestible for the consumer press, but also informative and relevant for IT managers and business-decision makers.
New business mailer / booklet
Carrot Communications wanted a new business booklet outlining how PR can do more than generate coverage in the media; the company wanted to show how PR can be used to demonstrably drive business growth.

Carrot was keen that the mailer spoke in a down-to-earth voice - to reflect the personalities of its employees - and wanted to avoid using 'fluffy' PR language that many consultancies adopt.